AI-Powered Amazon Repricer

The Smartest Amazon Repricer for FBA & Wholesale Sellers

Win the Buy Box without racing to the bottom. AI-powered repricing that protects your margins and beats your competition 24/7.

Start Free 14-Day Trial

No credit card required. Cancel anytime.

Amazon Repricer dashboard by Seller Assistant
4.9 Capterra & Chrome Store
45k+ Extension Users
1M+ ASINs analyzed monthly
Amazon Software Partner

Losing the Buy Box

Competitors undercut your prices 24/7. Without automated repricing, you're always a step behind — and every hour without the Buy Box is lost revenue.

Manual Repricing is Slow

By the time you check competitors, calculate margins, and update prices in Seller Central, the opportunity window has closed. You need speed.

Racing to the Bottom

Dumb repricers blindly lower prices until margins disappear. You need AI that knows when to hold, when to lower, and when to raise prices.

AI-powered Buy Box repricing strategy

AI-Powered Buy Box Strategy

Win the Buy Box without racing to the bottom. Our AI analyzes competitor behavior, sales velocity, and Buy Box rotation patterns to find the optimal price point that maximizes your profit while maintaining Buy Box share.

  • ✓ Game-theory based pricing decisions
  • ✓ Buy Box share optimization
  • ✓ Competitor behavior analysis
  • ✓ Margin-aware price adjustments
Rule-based repricing configuration

Rule-Based Repricing

Set your own repricing rules with full control. Define min/max prices, target ROI thresholds, and custom strategies per product or category. The repricer executes your rules 24/7.

  • ✓ Min/max price boundaries
  • ✓ Target ROI and margin rules
  • ✓ Per-product or category rules
  • ✓ FBA and FBM strategies
Real-time Amazon price monitoring dashboard

Real-Time Price Monitoring

Track every competitor price change across Amazon marketplaces. Get instant alerts when competitors adjust prices, go out of stock, or when the Buy Box rotates.

  • ✓ Instant competitor price tracking
  • ✓ Buy Box rotation alerts
  • ✓ Stock level monitoring
  • ✓ Multi-marketplace support
FBA and FBM profit calculator integration

Built-In FBA & FBM Calculator

Know your profit before setting any price. The repricer integrates Seller Assistant's FBA/FBM calculator so every repricing decision accounts for all Amazon fees, shipping costs, and your target margins.

  • ✓ Automatic fee calculation
  • ✓ Break-even price detection
  • ✓ ROI-aware repricing floor
  • ✓ Landed cost integration
What Our Users Say

Trusted by Amazon Sellers Worldwide

starstarstarstarstar

"The most helpful extension for getting information about a product. No other application I've ever tested has those functionalities. It has such practical functions, a rich interface, and is constantly improved. Simply the best app on the market."

Lina Davis

Lina Davis

OA Seller

starstarstarstarstar

"The best software for Amazon Research, my team is happy we found it. Previously we used RevSeller, and it was a big pain to present info in the spreadsheets. Now we do it automatically."

Alex Trobb

Alex Trobb

Amazon Researcher

starstarstarstarstar

"After using this plugin for 4-5 months. It will soon be as essential as RevSeller. Skipping this tool doesn't make sense unless you give up selling on Amazon. I highly recommend it to everyone who values their time."

Thomas Irwin

Thomas Irwin

Amazon Seller

starstarstarstarstar

"Seller Assistant provides advanced analytics to help make informed decisions. Furthermore, it has an IP Alert Chrome extension. As you browse products, it gives you real-time intellectual property risk alerts to help keep your account safe."

Ryan Hogue

Ryan Hogue

7-Figure FBA Seller

Capterra rating GetApp Best Features 2024 Software Advice rating
Business Plan

Everything You Need to Win the Buy Box

AI repricing, rule-based strategies, and real-time monitoring for FBA & wholesale sellers.

2 seats included
AI-powered repricing
Rule-based strategies
Real-time monitoring
FBA & FBM calculator
Buy Box optimization
Min/max price floors
Multi-marketplace
Priority support
$ 79 .99/mo

billed monthly

Start Free 14-Day Trial

No charge for 14 days. Cancel anytime.

Need more seats? See all plans →

Frequently Asked Questions

Visit Help Center
What is an Amazon repricer?
An Amazon repricer is a tool that automatically adjusts your product prices based on competitor activity, Buy Box status, and your profit rules. Instead of manually monitoring and changing prices, the repricer works 24/7 to keep you competitive.
How does AI repricing differ from rule-based repricing?
Rule-based repricing follows your predefined rules (e.g., "stay $0.01 below the lowest price"). AI repricing goes further — it analyzes competitor behavior patterns, predicts optimal pricing, and avoids price wars by using game theory. You can use both together.
Will the repricer lower my prices too much?
No. You set minimum price floors based on your target ROI, margin, or break-even point. The repricer never goes below your floor. The built-in FBA/FBM calculator ensures every price change is profit-aware.
Which Amazon marketplaces are supported?
The repricer supports all major Amazon marketplaces including US, Canada, UK, Germany, France, Spain, Italy, and more. You can manage repricing across multiple marketplaces from a single dashboard.
What's included in the 14-day free trial?
Full access to every Business plan feature — AI repricing, rule-based strategies, real-time monitoring, FBA/FBM calculator, and 2 team seats. No feature limits during the trial.
Can I use the repricer with FBA and FBM?
Yes. The repricer supports both Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM) listings. It calculates fees differently for each fulfillment method to ensure accurate profit-aware repricing.
How fast does the repricer react to competitor price changes?
The repricer monitors prices in near real-time and adjusts your prices within minutes of a competitor change. Speed varies by plan and marketplace volume.
Do I need to install anything?
No. The repricer works entirely in the cloud through your Seller Assistant dashboard. No browser extension or software installation required for repricing — just connect your Amazon Seller Central account.

Stop Losing the Buy Box to Slower Sellers

AI-powered repricing. Profit-aware rules. 24/7 monitoring. Start your 14-day free trial today.

Start Free 14-Day Trial

No charge for 14 days. Cancel anytime.