Pricing automation built on your real numbers

Amazon Repricer Built Around Your Real Costs

Price from your actual landed cost, set rules you can read at a glance, and see the exact rule and market conditions behind every price change.

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Trusted by Amazon sellers doing $10K–$500K+/mo

4.9 Capterra & Chrome Store
45k+ Extension Users
1M+ ASINs analyzed monthly
Amazon Software Partner
Seconds From notification to submitted price

Repricing gets difficult when the market never stands still

Prices move, costs change, and the Buy Box can shift in seconds. Without the right context, reacting faster can just mean making the wrong decision faster.

Losing the Buy Box

The Buy Box changes hands dozens of times a day. Every minute your price sits still is a minute a competitor could be winning it — and collecting the sale — instead of you.

Manual repricing is slow

Checking competitors, recalculating margins, then updating prices by hand in Seller Central takes minutes you don't have. The Buy Box doesn't wait for a spreadsheet.

Racing to the bottom

A repricer with no cost data will happily chase a competitor into negative margin. You need floors and rules that hold, lower, or raise a price for a reason — not by default.

Win the Buy Box without losing your margin

Every problem above comes from repricing on guesswork. Seller Assistant fixes that at the source: real costs, market-aware strategies, and a full record of every decision.

Create strategy dialog showing built-in repricing strategy templates

Start from a strategy, not a blank page

Use premade strategies or build your own; either way, you always know exactly what triggered a price change.

  • ✓ Five ready-made presets, from Follow Buy Box to Target 25% ROI
  • ✓ Edit any preset's rules or start completely from scratch
  • ✓ Apply one strategy catalog-wide or set it SKU by SKU
  • ✓ No hidden logic — every decision traces back to the exact rule that fired
Product cost breakdown showing unit cost, PO expenses, prep cost, and FBA inbound cost

Built around your real numbers

Break-even, markup, target ROI, or target margin — pick how your floor gets calculated, then let it track your real numbers automatically.

  • ✓ Choose break-even, markup, target ROI, or target margin as floor
  • ✓ Floors pull straight from your Purchase Orders and FBA Shipment costs
  • ✓ A cost change on one PO updates every linked SKU's floor
  • ✓ Layer your own manual minimum or maximum on top
Strategy editor showing prioritized conditional rules for a repricing strategy

Rules that adapt to the market

Hold the Buy Box differently than you'd chase it. React when Amazon jumps into a listing, a competitor disappears, stock runs thin, or the time of day changes.

  • ✓ Buy Box ownership, competitor count, stock level, sales, and more
  • ✓ Guardrails that pause a rule if margin, ROI, or profit would fall too far
  • ✓ Ten conditions checked in priority order
  • ✓ Every reprice logs the rule that matched and the market conditions behind it
Repricing history showing price changes submitted within minutes

Reprice the moment Amazon says so

Amazon pushes a notification the instant a Buy Box or price changes, and that notification is what triggers a reprice — not a timer. Most repricers still poll every 2 to 3 minutes; yours won't wait that long.

  • ✓ Triggered by Amazon's price-change notifications, not a fixed schedule
  • ✓ New price submitted within seconds of the underlying change, across your entire catalog
  • ✓ No premium tier caps how many listings reprice at full speed
  • ✓ A 5-minute sweep catches anything a notification might have missed
  • ✓ Always on, across every marketplace you connect

Repricer Plan

Everything you need to automate Amazon repricing, connected to your real costs.

Included
Built-in strategy presets
10 rule conditions + guards
Dynamic cost-based floors
Decision history
Event-driven repricing
Min/max price limits
Landed costs
Multi-marketplace support
$ 49 .99/mo

billed monthly

Start Free 14-Day Trial

No charge for 14 days. Cancel anytime.

Need the full Seller Assistant suite too? See all plans →

What Our Users Say

Trusted by Amazon Sellers Worldwide

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"The most helpful extension for getting information about a product. No other application I've ever tested has those functionalities. It has such practical functions, a rich interface, and is constantly improved. Simply the best app on the market."

Lina Davis

Lina Davis

OA Seller

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"The best software for Amazon Research, my team is happy we found it. Previously we used RevSeller, and it was a big pain to present info in the spreadsheets. Now we do it automatically."

Alex Trobb

Alex Trobb

Amazon Researcher

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"After using this plugin for 4-5 months. It will soon be as essential as RevSeller. Skipping this tool doesn't make sense unless you give up selling on Amazon. I highly recommend it to everyone who values their time."

Thomas Irwin

Thomas Irwin

Amazon Seller

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"Seller Assistant provides advanced analytics to help make informed decisions. Furthermore, it has an IP Alert Chrome extension. As you browse products, it gives you real-time intellectual property risk alerts to help keep your account safe."

Ryan Hogue

Ryan Hogue

7-Figure FBA Seller

Capterra rating GetApp Best Features 2024 Software Advice rating

Frequently Asked Questions

Visit Help Center
What is an Amazon repricer?
An Amazon repricer watches your competitors and the Buy Box, then adjusts your price automatically based on rules and limits you control — instead of you checking Seller Central and typing in a new price by hand.
What repricing strategies and rules are available?
Pick a preset — Follow Buy Box, Match Buy Box, Smart FBA, Protect Profit, or Target 25% ROI — or build a custom strategy from 10 rule conditions plus guardrails that pause a change before it breaks your margin, ROI, or profit limit. Every rule is visible; nothing is an unexplained AI decision.
Will the repricer lower my prices too much?
No — you decide the floor. Base it on break-even, markup, target ROI, or target margin calculated from your real landed cost, and the repricer treats that number as a hard limit it won't cross.
Which Amazon marketplaces are supported?
Any Amazon marketplace connected to your Seller Central account. Run different strategies per region and manage all of them from one dashboard.
What's included in the 14-day free trial?
The full Repricer plan — every preset, every rule condition, and cost-based floors — with nothing held back for the 14 days.
Can I use the repricer with FBA and FBM?
Yes — FBA and FBM listings are both supported, and fees are calculated separately for each so your profit-aware pricing stays accurate no matter how an order ships.
How fast does the repricer react to competitor price changes?
It doesn't wait for a scheduled cycle. Amazon's own price-change notification triggers a reprice, so a new price usually goes out within seconds, across your whole catalog, with a 5-minute sweep as a backstop for anything the notification missed. Most repricers in this category poll every 2 to 3 minutes; there's no premium tier here that reprices faster than the rest.
Do I need to install anything?
No extension or software to install. Connect your Seller Central account through the Seller Assistant dashboard, and the repricer runs entirely in the cloud.

Your Prices Deserve Better Than Guesswork

Strategies you understand, floors built from your real costs, and a clear reason behind every price change. Start your 14-day free trial today.

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